Besa mi Vino, an LA-based Canned Wine startup whose products are vegan, gluten free and low in sulfites, is on a mission to produce and deliver “clean wine.”
What’s the plan?
According to brothers and company founders Michael and Roddy Radnia, “The days of tossing out stale unfinished glass bottles and wine that contains pesticides and animal byproducts are gone.”
The duo reported that they wanted to create something that consumers could feel good drinking while having a social and environmentally conscious mindset.
Besa’s initial wine release this summer launches with a refreshing rosé and a crisp white, both made with organic grapes, refined with no animal byproducts, and low in sulfites & gluten free.
Their wine is canned with purpose for maximum drinker enjoyment and minimal environmental impact.
What’s more, according to Best mi Vino, the cans do not affect the taste or quality of the wine and can be enjoyed by beachgoers, pool partiers, stadium enthusiasts and mountain climbers. The single serve cans have a smaller carbon footprint than glass, are more recycle friendly and Sustainable in Practice “SIP” certified.
The organic rosé and white wine is vegan, gluten free, and low in sulfites.
So, if a canned wine sounds out of the box, the company has a launch plan to match. It is employing what it calls a “Besa Angel” ambassador program.
The concept being to give equity and perks to an exclusive group of influencers who aligned with the company’s brand and values in exchange for showcasing the product to their loyal followers.
“The typical model of ‘pay to play’ was too transactional”, says Michael Radnia, Co-founder and CEO, “we wanted those who believed in our brand early on to benefit and grow with our company throughout its life and always have a vested interest in ‘their’ wine company.” The founders are also giving awareness to the importance of vegan and clean wine while maintaining a balanced flavor profile.