Go Head-Over-Heels for VivoBareFoot Plant-based Performance Shoe


Leading global barefoot shoe company VivoBareFoot has launched Primus Lite II Bio,  one of the world’s first plant-based performance shoes. 

This supercool, unisex shoe on the heels of independent sustainability research, which highlighted eco materials as a key factor in consumer purchasing decisions. 

The Primus Lite II Bio will be available in a limited run online, starting on May 20 for $160.

The new vegan shoe is designed with over 30 percent renewable plant-based materials, including Bio TPU made from yellow dent field corn, natural rubber and harvested algae called Bloom, instead of single-use petroleum materials. The award-winning design is the company’s lightest and most efficient performance shoe yet and weighs on average an estimated 10 percent less than today’s standard performance shoes.

The company notes that it focuses on wellness the “enables people to move in a natural, healthy, connected way, while maintaining performance and durability.”

“The launch of the Primus Lite Bio represents an exciting step away from the industry’s reliance on single use petroleum-based materials and towards a promising future of plant-based alternatives,” said Asher Clark, Design Director at VIVOBAREFOOT. “We want to challenge the world’s relationship with shoes, the materials they are made from and the impact they are having on us and our environment. Our ultimate goal is complete circularity.”

From a climate perspective, more than 20 billion pairs of shoes are made annually, most from petrochemicals, which have a harmful impact on the environment, contributing to the already serious effects of climate change. The plant-based materials in the Primus Lite II Bio shoe are sourced and managed responsibly, reducing water, energy and CO2 emissions, improving waste water and ultimately reducing their ecological footprint.

Clark added, “The less you put between your feet and the environment, the better. Just like our other styles, Primus Lite II Bio was designed to let people’s feet do their natural thing, while providing maximum sensory feedback from your body to your brain.

“The Primus Lite II Bio is not perfect, it still contains significant non-plant-based products, but it’s a step in the right direction. There are many challenges the footwear industry faces in creating sustainable products, and VIVOBAREFOOT believes it is better to innovate for good, rather than to stand still.”

More at https://www.vivobarefoot.com/us