Serial-entrepreneur Jaymie Friesen and his compostable food-grade body care business are pioneering a completely new product category: compostable paper bottles.
Called the EcoBottle, it is touted as “the very first paper bottle that is 100 percent compostable and can hold liquids and consumables for more than six months.”
The new entry is part of Natural Vegan Body Care’s family of environmental-friendly and functional packaging. It has been in development for more than three years.
According to the company, the technology used to design the EcoBottle can also be used across all product industries, to replace more than 80 percent of all plastic packaging types with natural 100 percent compostable packaging.
Founder and CEO Friesen is no newcomer to innovation. By the latest tally, at the ripe old age of 23, he has already built five businesses and works alongside his business partner Hannah (22). With a passion to make a difference, Friesen’s career has spanned several industries including software technology for notable companies such as Shopify, and has managed a telecommunications SaaS business with an appraisal of $60+ million.
Uninspired by his work with other companies, Friesen decided to quit his job, sold his other businesses, his home, and everything he owned, and decided to create the greenest and most pure health and wellness company in the world that people can trust.
The entire line of Friesen’s body care business is zero-waste, compostable, all-natural and food-grade quality. Products include deodorant, lip balm, shampoo, conditioner, body wash, bamboo toothbrushes, organic loofahs, and hand soap — one box to turn your bathroom into a zero-waste and toxin-free environment. The company and collection of products consistently receive positive 4.8 – 4.95 star reviews (out of 5 stars), recognizing them as the most effective natural skin and body care products available. After learning there were no compostable packing solutions for liquids in his body care line, Friesen took matters into his own hands and designed the EcoBottle.
“If someone has the intelligence to see a problem, they have the responsibility to fix it, which is exactly what we have the ability to do now with the EcoBottle,” said Friesen. “With growing concerns about the authenticity and trustworthiness of products made from natural materials and how they will impact the environment, we believe it’s important to be transparent about how the EcoBottle is made. We are constantly testing our product materials to ensure the EcoBottle is 100 percent compostable and can be the solution we’re all looking for.”
The EcoBottle, manufactured in the USA, is all-natural and consists of only four materials: recycled paper, natural cork, organic soybean wax and polyhydroxyalkanoate (PHA), an FDA approved natural biopolymer. While there are products currently available made using thick layers of PHA, the EcoBottle is the only product to feature an extremely thin layer of PHA, which is applied with an innovative PHA spray.
This critical differentiating feature of EcoBottle’s thin PHA liner is significant because it will not impact the environment’s delicate ecosystems. With PHA making up only four percent of materials used, the EcoBottle decomposes in just one year, compared to 1,000 years for plastic and 1 million years or more for glass; proving it is the only effective solution that is sustainable for the environment at the scale humanity uses.
Check out the Kickstarter campaign here.