Kat Von D Beauty Launches Vegan Longwear Cake Pencil Eyeliner

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Kat Von D Beauty Vegan Longwear Cake Pencil Eyeliner

Kat Von D Beauty has introduced its latest eyeliner innovation, Cake Pencil Eyeliner – a 100% vegan and cruelty-free cream-to-powder pencil eyeliner that combines noticeable levels of “creaminess and intense pigments,” with what is described as true long wear.

Inspired by makeup artists’ favorite iconic cake liner – coveted for performance and bold pigment but avoided for difficulty of use – the new Kat Von D Beauty Cake Pencil Eyeliner gives you the same desired look in one easy-to-use pencil. Cake Pencil’s budge-resistant and waterproof easy-to-use formula is available in three shades: “Trooper Black,” “White Out,” and “Mad Max Brown.”

Kat Von D Beauty Cake Pencil Eyeliner ($19) is available now online at Katvondbeauty.com, Sephora.com and in Sephora and Sephora inside JCPenney stores.

#Vegan! Kat Von D Beauty makeup is made with love not animals – that means the product is 100% vegan and cruelty-free forever.

Launched in 2008 by Kat Von D, with such award-winning products like Tattoo Liner, Everlasting Liquid Lipstick and Lock-It Foundation, the company specializes in high-performance beauty products that are made with love, not animals. The result? Beauty junkies and animal lovers can make compassionate choices without sacrificing bold, beautiful pigment and everlasting wear.

Kat Von D Beauty has won more than 100 (and counting!) awards globally. The brand is distributed in 36 countries across North America, Latin America, Europe, South East Asia, Australia, the Middle East, Scandinavia, Russia, the United Kingdom and Ireland.

More at: www.katvondbeauty.com.