Evio Beauty Launches New Line of Direct-to-Consumer Cosmetics

$1 from every Evio product sold is donated to the Canadian Women's Foundation to further gender equality

Evio Beauty

Evio Beauty Group Ltd. has announced the launch of its new line of direct-to-consumer color cosmetics, Evio Beauty.

The company’s mission is to take clean and green beauty to new heights with products that are good for your skin, the planet and the community to pursue its goal of creating a conscious future.

Sounds good.

With 17 products, Evio Beauty is a collection of affordable luxury makeup for all skin types including, hydrating lip glosses individually named after inspiring, everyday women, multi-use concealer, blendable blush, a dynamic black mascara, moisturizing primer, and a long-lasting black eyeliner. 

Evio Beauty creates cosmetics made of natural ingredients that are vegan, cruelty-free, gluten-free, and free of parabens with a focus on neutral colours to celebrate inner beauty.

“We approach everything we do with our mission in mind — how can we leave the world a better place?” said Brandi Leifso, founder and CEO of Evio Beauty. “We believe in progress before perfection and use our products to promote kindness and empathy while uniting people from all walks of life.”

Evio Beauty Group Ltd. was developed by Leifso who, while living in a women’s shelter, identified a need for lifestyle products that offered stakeholders a greater opportunity to engage. Evio Beauty Group’s brand personifies quality, sustainability, equality, and community engagement as manifested through the company’s events, sponsorships, educational activities and outreach initiatives. A respected entrepreneur within lifestyle and social engagement circles, Leifso is a sought-after speaker for events that align with the company’s motto of empowerment.

What’s more, Evio Beauty will continue to donate $1 from every product sold to its not-for-profit partner, Canadian Women’s Foundation.