Purple Carrot, known for its e-commerce subscription plant-based meal kit, announced their new 100% plant-based, single serve meals are now available in the frozen aisle at most Whole Foods Market stores across the country.
“As more and more consumers are seeking to add plant-based options to their weekly routines but aren’t ready to commit to a full lifestyle change, these single-serve meals offer a perfect way to get a taste of what plant-based foods can offer,” said Andy Levitt, Founder and CEO of Purple Carrot.
Developed in partnership with Conagra Brands, Purple Carrot will launch four (4) single serve meals including:
- Plant-Based Meatball Marinara – made with Gardein® Meatless Meatballs
- Maple Chipotle Veggie Bowl
- Sweet Corn Elote Bowl
- Fiesta Pepper Bowl – made with Gardein® Beefless Ground
Added Tara Rozalowsky, VP/GM at Conagra Brands, “They have built a large, successful direct to consumer model for plant-based meal solutions and together, we plan to take that equity across the retail space, increasing the access points for flexitarians and plant-based lifestyle enthusiasts to have complete meal solutions, including frozen options that are entirely plant based, vegan and non-GMO comfort foods.”