New Single Serve, Frozen Vegan Meals in Retail

Purple Carot

Purple Carrot, known for its e-commerce subscription plant-based meal kit, announced their new 100% plant-based, single serve meals are now available in the frozen aisle at most Whole Foods Market stores across the country.

“As more and more consumers are seeking to add plant-based options to their weekly routines but aren’t ready to commit to a full lifestyle change, these single-serve meals offer a perfect way to get a taste of what plant-based foods can offer,” said Andy Levitt, Founder and CEO of Purple Carrot.

Developed in partnership with Conagra Brands, Purple Carrot will launch four (4) single serve meals including:

  • Plant-Based Meatball Marinara – made with Gardein® Meatless Meatballs
  • Maple Chipotle Veggie Bowl
  • Sweet Corn Elote Bowl
  • Fiesta Pepper Bowl – made with Gardein® Beefless Ground 

Added Tara Rozalowsky, VP/GM at Conagra Brands, “They have built a large, successful direct to consumer model for plant-based meal solutions and together, we plan to take that equity across the retail space, increasing the access points for flexitarians and plant-based lifestyle enthusiasts to have complete meal solutions, including frozen options that are entirely plant based, vegan and non-GMO comfort foods.”