Impossible Foods announced that tech industry veteran Sheetal Shah has joined the company as Senior Vice President, Product and Operations.
Shah will oversee important business units of the food tech startup including product, operations, manufacturing, supply chain and logistics.
He previously served as Chief Operations Officer at Verifone, where he oversaw global operations including supply chain, customer care, quality and program management for customers in more than 150 countries.
Before that, Shah served in numerous leadership roles at Motorola Mobility, a $10 billion mobile device company acquired by Google. Among other positions, Shah served as Chief Procurement Officer, responsible for end-to-end global supplier management including all commercial and operational aspects including supplier new technology readiness.
As he joined the company, Shah noted: “Impossible Foods created the hottest product in the hottest category of food — plant-based meat. My goal is to accelerate the company’s scaleup to meet today’s unprecedented demand and long-term growth.”
Impossible Foods has experienced tremendous growth since the launch of the Impossible Burger 2.0 in January 2019. The Impossible Burger is now sold in more than 7,000 restaurants in the United States and Asia.
Growth has come from every sales category where Impossible Foods does business — independent restaurants, large restaurant chains such as White Castle, Qdoba and Red Robin, and non-commercial outlets such as theme parks, museums, stadiums and college campuses nationwide.