True Food Kitchen, an award-winning restaurant brand that has pioneered health-driven dining, is launching its “Cobb for a Cause” promotion in support of the Environmental Working Group (EWG), the nonprofit organization that empowers people to live healthier lives in a healthier environment.
As part of the brand’s month-long promotion in celebration of Earth Month, True Food Kitchen will donate $1 to the EWG for every Good Earth Kale Cobb salad sold in April.
A healthy twist on a familiar favorite, True Food’s new vegetarian and gluten-friendly Good Earth Kale Cobb features organic kale, avocado, organic tomato, asparagus, watermelon radish, garbanzo bean, dried sweet corn, gorgonzola and cashew poblano ranch.
True Food Kitchen’s April promotion debuts on the heels of EWG’s recent release of its annual Shopper’s Guide to Pesticides in Produce™ and its list of the fruits and vegetables containing the highest concentrations of pesticide residue, known as the Dirty Dozen™. Kale – a key ingredient in many of True Food Kitchen’s signature dishes including the new Good Earth Kale Cobb – ranks third on the list of produce that EWG recommends consumers purchase organic.
All of the kale served at every True Food Kitchen restaurant is grown organically from San Miguel Farms in Oxnard, Calif. Since its first restaurant opening more than 10 years ago, True Food Kitchen has been committed to sourcing only the highest quality ingredients and has abided by EWG’s Dirty Dozen™, ensuring that all fruits and vegetables on the list that are served in True Food restaurants are 100% organic.
True Food has developed a video, “Sourced True: Organic Kale,” the first in the brand’s series of sourcing videos developed to bring guests closer to its passion for quality ingredients and responsible sourcing. The video is now live on True Food Kitchen’s YouTube channel and website.
“Our ‘Cobb for a Cause’ promotion and our partnership with EWG are significant because they underscore True Food’s commitment to responsible sourcing and educating consumers everywhere about the impact of organics on health,” said Chef Robert McCormick, True Food Kitchen brand chef.
“True Food Kitchen’s Cobb for a Cause campaign is a great way to show consumers you can eat healthy food that’s low in pesticides – and delicious,” said Ken Cook, EWG president. “We’re so grateful for partners like True Food Kitchen, which, through the food they serve, highlights the importance of clean eating and knowing not only where your food comes from but what it’s been treated with. We will only grow the good food movement through education.”