Beginning on September 8, top Canadian chefs are launching Impossible Foods’ flagship product at their restaurants across the country.
In response to what the company calls “overwhelming demand,” the Impossible Burger will become available later this year in a wide variety of additional restaurants and grocery stores in Canada – with patrons of the country’s top restaurants getting an exclusive sneak peek a few weeks early.
Many of the foodie biggies in Canada are getting into the act.
- Mark McEwan is the owner of Bymark in Toronto and a fan-favorite judge on Food Network’s Top Chef, is designing a new Impossible Burger, the ‘Bymark Street Burger’ with beet chutney, pickled red onion, garlic aioli, aged white cheddar and triple crunch mustard. Lovers of the original Bymark Burger can also order this fan-favorite made with Impossible Burger.
- Matty Matheson, who will serve a pizza topped with ground Impossible Burger at his Toronto joint Maker. Matheson, known as the “hardest working man in foodbiz,” is the former head chef at Toronto-based Parts & Labour. He has an enormous social media following thanks to his hilarious, hit shows on YouTube. The Impossible Return of the Mac pizza is now available at both Maker restaurants in Toronto.
- David McMillan and Frédéric Morin, owners of Joe Beef, one of North America’s most famous restaurants, will now offer Impossible petits farcis à la provençale, cigare au choux Impossible and more.
- Ivana Raca, celebrated chef, TV personality, philanthropist and partner at Ufficio, a favorite Italian restaurant in Toronto, will be serving Agnolotti d’Ivana, a delicious dish made with plant-based mozzarella and ground Impossible Burger.
Canada is Impossible Foods’ first international market outside of Asia and will soon become the company’s largest market outside of the United States. Impossible Burger will debut in more locations throughout Canada in the upcoming weeks, and it will be sold in grocery stores starting later this year.
