Innovative, cutting-edge beauty company Lime Crime — naturally vegan — is debuting a new Softwear Blush, a weightless cream-to-powder blush formula to achieve pixel-perfect HD cheeks.
Double tap over cheeks with fingers or a blush brush for blendable, buildable color.
With this new launch, you can officially chalky harsh blush. Never oily or sticky like traditional liquid or gel blush, these long-lasting cream-to-powder blushes add a pop of color/highlight without blocking skin’s natural radiance.
This blush update marks the brand’s foray into the blush makeup category with shades that pop on all skin tones. Available in two finishes: twelve matte blush shades and six glow shades that can be worn alone or blended together for added dimension and shine.
Apply with fingers or the new Stylus Blush Brush, the ultimate tool that sculpts, softens, and highlights. The tapered angled brush shape gives precision and control that sculpts and softens.
The feather-soft tip is ideal for blending and diffusing edges for seamless color. The brush itself is dense enough for buffing product into skin, but soft enough to delicately dust on highlighter. In line with Lime Crime’s brand philosophy, the new launches are certified cruelty-free and vegan by both PETA and Leaping Bunny.
Lime Crime products are available on LimeCrime.com with the Matte and Glow Softwear Blushes retailing for $22 and the Stylus Blush Brush retailing for $14.
ABOUT LIME CRIME
The company’s mission is to create innovative, trend-setting products and experiences that transport you to a magical world where you can express yourself unapologetically, experiment with every color of the rainbow and escape from looking like everyone else.
Its formulas are 100% vegan, cruelty-free, high performance and high pay-off, all cutely packaged in true unicorn fashion. More at Lime Crime.
