Impossible Foods reports that it is experiencing unprecedented demand for Impossible™ Sausage Made From Plants, the company’s first all-new product since the 2016 debut of Impossible Burger.
Within six months, the “sausage” patties have become available at more than 20,000 locations throughout the United States.
“We launched Impossible Burger in 2016 at America’s best restaurants, when consumers were just starting to get a taste for Impossible products and few realized that plant-based meat could outperform animal analogues in taste, nutrition and convenience,” said Impossible Foods’ Founder and CEO Dr. Patrick O. Brown.
He continued, “By the end of 2016, we had expanded to a grand total of four restaurants. By contrast, Impossible Sausage went from zero to 20,000 restaurants in the first half of 2020 alone — a clear bellwether for growth and a warning to incumbent meat producers.”
More at: Impossible Foods.
