Prima Launches New CBD Products for Online Market


Prima, a hemp CBD wellness brand, announced the launch of three products in the company’s body, beauty and supplement categories. All are available at online at

Based in Santa Monica, CA, Prima’s founders are The Honest Company® Co-Founder, author and entrepreneur Christopher Gavigan, health and cannabis activist Jessica Assaf and Laurel Angelica Myers.  

“The time has come for hemp and cannabinoid science to be unlocked and adopted as a way to reclaim better balance, more joy and greater healing — and we are leading the uprising, “ said Prima Founder and CEO Christopher Gavigan.

Prima also reports that it is the first brand to be awarded the MadeSafe certification (verifying that no toxic ingredients were used) in the CBD category.

Prima’s launch assortment includes essential, daily products to help reduce everyday stress, calm and soothe skin, and increase overall balance of the body’s physiological systems.

  • Night Magic: a luxurious skin treatment for face and neck for improved radiance, tone, and balance, made with 13 potent, organic botanical oils and 150mg hemp cannabinoids, including naturally occurring CBD ($88.00) 
  • Skin Therapy: a nourishing and emollient-rich therapeutic skin butter to help support skin health and lock in moisture ($38.00) 
  • The Daily: a once-daily, vegan softgel hemp wellness blend, doctor-formulated and designed for optimal bioavailability ($45.00 / 30 capsules)

Prima was established in March 2019 as an education-first resource to demystify the therapeutic potential of hemp cannabinoids and CBD via original content on The launch of its online shop represents the company’s first step into the direct-to-consumer channel. 

Prima will be available at select retailers in Q3 timed with the launch of additional wellness products.