Chipotle Mexican Grill (NYSE: CMG) announced it will test Cilantro-Lime Cauliflower Rice at 55 restaurants in Denver and throughout Wisconsin starting July 15.
Chipotle’s latest plant-based option is made with real, grilled cauliflower, seasoned with fresh-chopped cilantro, lime juice and salt, prepared fresh in-restaurant every day. As many brands look to limit menu offerings amid the COVID-19 pandemic, Chipotle is continuing to explore menu innovations that align with its Food with Integrity standards.
“To date, one out of three new menu item requests from Chipotle customers is for Cauliflower Rice,” said Chris Brandt, Chief Marketing Officer. “We’ve answered the call from fans and created a better-for-you option that puts a delicious twist on our classic white rice recipe by using the same fresh cilantro and lime ingredients and culinary techniques.”
The new menu innovation is grain-free, compliant with Keto, Whole30, Paleo, Vegan and Vegetarian diets and has four net carbs per serving.
Cilantro-Lime Cauliflower Rice will cost an additional $2 and will be available in-restaurant and in digital orders from participating locations.
