Sabra, maker of hummus products , has appointed Jason Levine as Chief Marketing Officer (CMO).
Levine joins Sabra from Mondelēz International, where he served as North America CMO, working on iconic brands including Oreo and Ritz and successful innovations like belVita and Good Thins.
At Sabra, Levine will oversee global marketing and communications. His responsibilities will include driving Sabra’s growth strategy by introducing consumers to new ways of using Hummus and developing new offerings in the high growth plant-based food category.
In assuming the new role, Levine noted: “Consumers are attracted to brands that are in tune with their evolving needs and desires. We are in the midst of a plant-based revolution and Sabra has been at the center of it. This brand has been delivering feel-good flavorful foods seemingly before consumers even knew that’s what they wanted. I have always been drawn to iconic, household brands, and Sabra is an iconic brand in a category that is seeing incredible growth.”
Levine holds an MBA from Tulane University, AB Freeman School of Business and an undergraduate degree from Northeastern University.
More at: Sabra.