Chipotle Mexican Grill (NYSE: CMG), announced that its exclusive “Home Grown Chipotle” boxes will be available for purchase online for a limited time starting March 20, on National Plant a Seed Day.
Each Home Grown Chipotle box, which retails online for $25, includes seeds, supplies and instructions for six vegetables integral to Chipotle’s menu: cilantro, tomato, pinto beans, jalapeño pepper, bell pepper and onion.
The goal of the Home Grown Chipotle box is to provide an opportunity for consumers to interact with the brand in a new and hands-on manner.
“One of the things that makes Chipotle so unique is the dedication we have to real ingredients that are prepared fresh daily and sourced responsibly,” said Caitlin Leibert, Sustainability Director at Chipotle. “We believe a strong connection to where your food comes from, and how it was raised, helps create a healthier lifestyle and ultimately, cultivates a better world. The Home Grown Chipotle boxes are perfect for Plant a Seed Day and represent what is celebrated in our restaurants daily.”
All proceeds from Home Grown Chipotle sales will be donated to Big Green, a 501(c)(3) non-profit organization that aims to build a healthier future for kids by connecting them to real food through a nationwide network of Learning Gardens and food literacy programs.
Chipotle will also be hosting local fundraisers tomorrow in the seven markets where Big Green works: Chicago, Denver, Detroit, Indianapolis, Los Angeles, Memphis, and Pittsburgh. 33% of all proceeds from customers who mention the fundraiser when dining at a Chipotle in these markets will go directly to Big Green.
Chipotle’s involvement with National Plant a Seed Day follows the launch of its latest menu innovation, Plant-Powered Vegan and Vegetarian bowls. Additionally, “Behind the Foil,” the brand’s most recent ad campaign focuses on the transparency of its kitchens, real ingredients, farming partners and the culinary skills of its employees.