Fresh n’ Lean, a leading ready-to-eat plant-based meal delivery service, is adding Beyond Meat to its menu.
Beyond Meat is part of Fresh n’ Lean’s A La Carte section. There, a customer can order Beyond Meat patties in bulk (4 patties/container) or they can order the special plant-based performance meal.
Co-CEO of Fresh n’ Lean, Thomas Asseo, projects that the company will sell 100,000 Beyond Meat patties this year. Asseo said, “We like Beyond Meat because it’s one of the very few vegan proteins that not only meets our requirements for taste, but it’s also a clean label product that meets our standards for quality.”
With this development, and the recent IPO for Beyond Meat, the potential market for plant-based “meat” is sizzling.
There are also significant climate factors to consider.
Fresh n’Lean noted: “Today’s current meat market represents $1.4 trillion and is the main contributor to climate change. Livestock production uses one third of the world’s fresh water and 1.3 billion tons of grain. Meat production is no longer sustainable unlike Beyond Meat.”
According to Fresh n’Lean, plant-based meat produce 90% fewer greenhouse gases and use 99% less water. Plant-based products grew by more than 17% last year, according to Nielsen Research while other grocery products grew 2%.
