Tom’s of Maine Introduces New Whole Care Toothbrush

Tom's of Maine

Tom’s of Maine, a leading natural toothpaste and mouthwash brand, is offering a new option in the oral care aisle with its Whole Care Toothbrush. With a handle made from 80% post-consumer recycled plastic, it’s an eco-friendly option that families can feel good about.

Designed with cross-angled, multi-height bristles to help remove plaque between teeth, the Tom’s of Maine Whole Care Toothbrush gently cleans down to the gumline and features a raised tip to access hard-to-reach areas. The soft, BPA-free bristles are colored with food-grade, mineral-based pigments and the toothbrush is recyclable through the Tom’s of Maine collection program with upcycling leader TerraCycle. 

“Our Whole Care Toothbrush offers an eco-conscious option that was carefully designed to provide both efficacy and comfort,” said Paul Jessen, senior oral care brand manager at Tom’s of Maine. “As the #1 natural oral care brand, Tom’s of Maine is constantly working to develop new products that will help families live a naturally healthy lifestyle.”

Whole Care Toothbrush is available in four unique colors in single (MSRP: $3.99) or twin packs (MSRP: $6.49) on, Target and Whole Foods. Pair with Tom’s of Maine Whole Care toothpaste and mouthwash for a whole mouth clean.

Since 1970, Tom’s of Maine has been making safe and effective products that harness the best of nature. A Certified B Corporation, Tom’s of Maine is committed to upholding a purpose-driven business and each year gives 10% of profits back to support nature and healthy families.