Vegan and cruelty-free haircare brand oVertone is unveiling three new earthy shades of Coloring Conditioner that promise to transform strands in less than 15 minutes.
The new Coloring Conditioners — Honey Brown, Espresso Brown, and Rich Black — are an all-in-one solution for adding color to hair and maintaining the shade without risk of damage. The hair-healthy formula boasts a thick consistency, making it ideal for fast, easy, drip-free application.
In addition to depositing high quality pigment onto the hair strand, the Coloring Conditioners simultaneously saturate locks with nourishing ingredients, including avocado oil, jojoba oil, shea butter, aloe vera, and coconut oil.
“Expanding our color range with these new shades allows us to cater to more aesthetics than ever,” said Liora Dudar, Co-founder of oVertone Haircare.
In future months, oVertone will roll out the new product name, Coloring Conditioner, for all shades of their Deep Treatment. New packaging will also be unveiled, reducing the brands eco-footprint by more than 7,500 jars worth of plastic each year.
“These three Coloring Conditioners are the same in every way as our Deep Treatment, just with a new name that better communicates how versatile the product is, as it can be used to initially color hair and, with regular use, keep the shade looking fresh,” said Bella Romeo, Vice President of Research and Development at oVertone. “Like our vivid hues, our new colors are highly dependent on starting shade and work with hair’s natural dimension to produce custom results,” she explained.
All oVertone conditioners are manufactured in the U.S. using plant-based ingredients.
oVertone’s new shades are available in the following formats:
- 8 oz. Honey Brown Coloring Conditioner, $29
- 8 oz. Espresso Brown Coloring Conditioner, $29
- 8 oz. Rich Black Coloring Conditioner, $29
The new shades will be available for purchase exclusively at overtone.co.