Kat Von D Beauty Launches 100% Vegan Mascara

Orange Is The New Black Actress is Brand's New Celebrity Face

Kat Von D Beauty

Kat Von D Beauty is launching an innovation in beauty with its high performance, vegan volumizing Go Big or Go Home Mascara — featuring Jackie Cruz as the campaign face.

Go Big or Go Home is an extreme volume vegan mascara with ultra-long wear that’s powered by plant-based fats. The result: mega volume and intense black lashes that last and last – no smudges, flakes or clumps (no matter how many layers you apply)!

The 100% vegan formula contains a plant-based blend of waxes from olive & sunflower oils, which provides the base for extreme vegan volume. Nourishing sunflower and olive oils are our solution to replacing the beeswax typically found in most mascaras. 

Product is 100% vegan and retails for $23

The blackest of black pigment and its plant-based blend creates a creamy texture, while the signature fluff brush, inspired by a round bristle hairbrush, creates a super volumized blown-out look for your lashes. The wavy fiber bristles on the fluff brush hold on to more formula to perfectly separate each lash at the lash line for a fanned out, eye-opening effect. 

The formula and signature fluff brush paired together, yield an easy-to-apply mascara that glides on effortlessly – catching and coating every lash, for fluffy, full, intense coverage. You can stay big until you go home with the new Go Big or Go Home Mascara. 

Kat Von D Beauty Go Big Or Go Home Mascara ($23) is available on Katvondbeauty.com and Sephora.com and in Sephora stores and Sephora inside JCPenney.