Kat Von D Beauty is launching an innovation in beauty with its high performance, vegan volumizing Go Big or Go Home Mascara — featuring Jackie Cruz as the campaign face.
Go Big or Go Home is an extreme volume vegan mascara with ultra-long wear that’s powered by plant-based fats. The result: mega volume and intense black lashes that last and last – no smudges, flakes or clumps (no matter how many layers you apply)!
The 100% vegan formula contains a plant-based blend of waxes from olive & sunflower oils, which provides the base for extreme vegan volume. Nourishing sunflower and olive oils are our solution to replacing the beeswax typically found in most mascaras.
The blackest of black pigment and its plant-based blend creates a creamy texture, while the signature fluff brush, inspired by a round bristle hairbrush, creates a super volumized blown-out look for your lashes. The wavy fiber bristles on the fluff brush hold on to more formula to perfectly separate each lash at the lash line for a fanned out, eye-opening effect.
The formula and signature fluff brush paired together, yield an easy-to-apply mascara that glides on effortlessly – catching and coating every lash, for fluffy, full, intense coverage. You can stay big until you go home with the new Go Big or Go Home Mascara.