Flora Launches New Plant Butter

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Plant Butter

Upfield, a leader in plant-based spreads and plant butters, has introduced its newest plant butter brand, Flora™, in the United States.

Flora Plant Butter is a vegan, dairy free, gluten free, and non-GMO plant butter with can be used in baking and cooking. 

It is made with plant-based oils, and no artificial flavors or preservatives.

Flora Plant Butter is packaged in paper wrapping, not plastic, making it a more environmentally responsible choice for consumers looking to reduce their imprint on our planet through sustainable foods, without sacrificing taste.   “Flora is a culinary-inspired premium brand that brings a rich heritage of chef experience from markets around the world, and it is a thrill to bring this new brand to American consumers,” said Bernice Chao, brand lead, Flora, Upfield North America.


Flora Plant Butter is made from a blend of responsibly sourced palm, sunflower and canola oils, which give it a rich and creamy texture. It can be used like dairy butter 1:1 in cooking and baking, or spreading, without compromising buttery taste or performance. 

“We are deeply passionate about creating new foods that will change our world because they are better for you and better for our planet,” continued Chao. “With Flora Plant Butter we have done just that. First, as a plant butter that is a vegan and non-dairy product that offers a suitable option to help consumers meet their dietary or lifestyle needs.  Second, as an environmentally conscious brand that is leading the way with 100% plastic-free paper packaging.”  

Flora Plant Butter comes in plastic-free FSC* certified parchment paper. The product has a suggested retail price of $3.49 and comes in salted and unsalted varieties in 8.8 oz. brick format. Flora Plant Butter is now available at select Kroger stores.  More at: www.flora.com/en-us/floraplant.